Spotlight on Moja is where we feature and put the spotlight on various places and/or individuals. In addition to what we do, we’re also interested in people’s experiences and stories. Stories about cool places will also be on here. You don’t need to be famous or anything like that, just be awesome, stand for something and have a great story to tell, that’s it.
We’re all different and have great stories, so what better way to share those than here?
This week’s feature includes a slightly different spin. In addition to a number of things, I also have mad love for movies which I write about here. I got to attend the local Suicide Squad Movie Premiere and as a result I managed to score a sweet interview with one Motheo Matsau. Find out more about him below:
First of all, could you tell us a bit about yourself? Who is Motheo Matsau?
Hi, I’m Motheo Matsau, the newly-appointed Chief Marketing and Sales Officer of Ster-Kinekor Theaters.
I’m a brother and a son who is your everyday guy and like most boys, I like sports, cars and toys. I’m a passionate human behaviourist whose driven by understanding the consumer and what value I can add to their lives.
Could you tell us or give us an idea of what your job description entails exactly?
I am responsible for the overall marketing of the Ster-Kinekor brand, to drive awareness and attendances and integrating the sales department. The position comes as a result from a consolidation of the marketing and sales (Cinemark) divisions into a single business unit.
As such, my team and I are looking at ways to continuously invigorate innovation of the cinema experience to bring our movie goers ‘great moments at their greatest’ on the big screen. On the media sales front, we need to highlight the impact of the cinema medium as an effective, engaging and interactive advertising platform to current and potential advertisers and marketers.
A new and very exciting part of my job is to build alternative content and usage of Ster-Kinekor theaters. We have wonderful facilities that are suitable for uses beyond just movies and we are deliberately going to pursue growing that end of the business.
How long have you been at Ster-Kinekor?
I joined the country’s leading cinema exhibitor in mid-May, so I’ve just made it through the first couple of months!
Where were you prior to this?
I joined Ster-Kinekor following a career at MultiChoice where, for more than six years, I held various roles, the most recent being Head of Marketing for SuperSport. Prior to that, I held various marketing positions at Unilever SA, Standard Bank and PPC.
What attracted you to what is now an established brand like Ster-Kinekor?
I see the Ster-Kinekor job as a great opportunity to share my marketing experiences and learnings, to help build on and grow the Ster-Kinekor brand. I am also looking forward to making a meaningful impact in both the marketing and sales areas of the business, together with the great teams with whom I am privileged to work – they bring great passion, expertise and experience to the table.
Established brands can also help one to grow and either discover or develop skills that one may never have used before. So I look forward to that as well. But, more importantly, I want to do this while growing and adding value to the communities in which Ster-Kinekor operates, bringing ‘great moments at their greatest’ to even more South Africans.
Are you a movie fan? And if so, what is your favourite movie of all time?
I’ve always thought of myself as a relatively avid movie fan and I think I have always enjoyed movies but then one joins a company like Ster-Kinekor and you realise you are a rookie in this move fan space. I love movies but there are people here who live movies like I’ve never seen.
Personally I don’t have one favourite but I probably have one under each genre. I can think of movies Shawshank Redemption, Coach Carter, Snatch, Lock Stock and Two Smoking Barrels, American Gangster, Scent of a Woman, Above the Rim, Boys in the Hood etc. I think I may have just given up my age there!
A number of brands don’t divulge this type of info but could you give us an idea of how Ster-Kinekor is doing sales-wise?
We don’t ever give out these numbers, but suffice to say Ster-Kinekor is fighting hard in a tough market.
Are there any plans to grow the brand outside of SA?
Yes, we already have a presence in three southern African countries, namely Namibia, Zambia and Zimbabwe. We are constantly looking at opportunities to grow the Ster-Kinekor brand through new technologies and innovation. We constantly look at ways of reaching new audiences to experience ‘great moments at their greatest’.
Africa is a rich continent, filled with opportunities that we will take advantage of when the investment is in line with our long-term business objectives and the timing is right.
What kind of impact has the launch of new products/offering such as IMAX, 3D and Cine Prestige had on Ster-Kinekor?
At Ster-Kinekor, we look at unlocking the cinema value chain and the experience, constantly aiming to be innovative to bring our customers great moments at the movies. The key is innovation around the cinema experience. Through Ster-Kinekor properties like IMAX, a unique and technological advancement in cinema, movies come alive and give our audiences an even greater movie experience.
In addition, Cine Prestige offers consumers an exclusive VIP Lounge area, adding that extra dimension to a night out at the movies, and is perfect for a special date night or the opportunity to share a great time with family and friends. With many other offerings, such as Girlfriends Getaway, Cult Movie Nights and Bollywood Experiences, we have a variety of offerings as we continue to innovate and bring great movie experiences to all South Africans.
Key to this is the understanding that the competition for consumer attention – and a slice of the entertainment pie – provides for a healthy market environment in how it drives evolution as a broader sector – driving consistency to provide greater offerings for consumers. This doesn’t mean that it’s an “either / or” choice, but rather that demand for value and experience has never been more important than it is today.
At Ster-Kinekor we are delivering on this through our premium cinema experiences such as IMAX, Cine Prestige and other products, as well as how we segment our cinema experience through offerings such as the SK App and the SK Club loyalty programme, to give targeted audiences the entertainment that want.
Are there any new, similar and more product offerings being planned in the pipeline?
As a company, we are constantly looking for ways to create great experiences for our customers. Ster-Kinekor is concentrating on the installation of technologies that deliver a powerful video and audio cinema experience, to ensure ‘great moments at their greatest’, and our customers can watch the space for improvements on our offering.
Through our successful CSI initiative, Vision Mission, we are focused on healthy eye care through the provision of free eye tests and spectacles for children in underprivileged areas. Our customers support this worthy cause through their donations when they buy their movie tickets online (www.sterkinekor.com) or at the cinema’s self-service terminals. Earlier this year, our #OpenEyes campaign afforded a double corneal transplant to a young man in Katlehong on the East Rand.
What are the/your long term goals at Ster-Kinekor?
Ultimately to get people coming back to cinema and have them enjoying their experiences at our theatres.
There are both challenges and opportunities facing Ster-Kinekor in the current competitor landscape and economic environment. With a strong focus on the entertainment value of the cinema offering and its unique selling points, I do believe we have a great role to play in enticing new and existing audiences to experience ‘great moments at their greatest’ on the big screen.
Quite a privilege it is, huge thank you to Ster-Kinekor and Motheo for the interview!