It’s my world, it’s yours, it’s ours.


Jägermeister, yes the popular alcohol brand is up to some cool stuff. It’s always rad to see brands doing different stuff that is relevant and has a purpose. Ok, to the point – Jägermeister is behind the highly anticipated Back The Artist music contest. Officially in its fourth year, we have it on good word that this year’s installment promises to be the biggest one yet.

“The objective of Back The Artist is to discover a young local artist or band that offers an exciting, fresh and trend-setting sound. Through this initiative we can connect artists through Jäger Music and provide the platform along with guidance to grow local talent” – Bea Theron, Jägermeister South Africa’s Music and Events Manager.

Cool acts with equally cool prizes on offer

Up and coming acts have a shot at winning R250 000 worth of prizes. These comprise of a collaboration with their favourite Jäger Music artist on their very own track. Say what? Quite cool right? It doesn’t end there as the winners will also get to shoot a music video for the recorded track. If we had the music talent, we would have definitely applied to this, sadly we don’t…anyway.

Jack Parrow

The collaboration, depending on the genre of music that the artist presents, will be with local heavyweights. These include Francois Van Coke, Jack Parrow or Reason, an impressive list this. There’s more, the winner will also be included in the Jäger Music Program for 2017 and become one of the signed Jäger Music Artists.

A bit more info…

You (the public) will get a chance to vote for your favourite act online starting on the  5th Sep @10am. This will eventually translate to you potentially seeing them battle it out live on stage. The Jägermeister Back the Artist Finale and Seminar will be on the 14th October at the Good Luck Bar in Joburg.

Reason Hip Hop artist

The event will be open to the public and will include influential speakers such as Grammy Award winner Darryl Torr and Musician and Music promoter Gareth Wilson. The idea behind the seminar is to discuss key essential topics as well as hold a Q&A on how to make it in the South African music industry.

For more info on this oh so cool initiative, check out either one of the below:



Twitter: @jagermeistersa

Hashtag: #BTA2016


Next Post

Previous Post

Leave a Reply

© 2017

Theme by Anders Norén